Finally… someone speaking a truth we all think / know!
Data mining is intrusive! From cookies to forms, companies ‘rape’ us daily under the banner of digital marketing. But it is all about one thing… sales, sales, sales.
Love that Siobhan is tackling the lack of trust in modern marketing methodologies with real chutzpah! Bravo. A must-listen for anyone with a shred of decency who wants to truly build a relationship with their customer.