Opened my mind to new ways of pricing my services and what value based pricing means as opposed to fixed fees for services. Both are fixed as opposed to time based but value requires consideration/ influence of customer perception, fixed just caps services. Context is not just part of pricing but is part of the product/ value. Personally a lot of the concepts/ strategies were intuitive to me rather than ones I knew about so it was good to understand the theory behind my application. I haven't listened to your other shows but I was really engaged. It's not condescending and it is informative.